The goal of artificial intelligence (AI) is to imitate or outperform tasks that typically require human intelligence. Exciting as that might sound, there are several misconceptions about AI--especially when it comes to translating theory into practice. Unfortunately, these misconceptions are the result of years of misinformation, propaganda, and the influence of science fiction. Perhaps the most pervasive piece of misinformation--and one not without basis--is that AI is able to do anything a human can do. This comes with unrealistic expectations on what it can do as well as the accompanying fear that AI will lead to mass unemployment as low-skilled jobs are displaced by machines.

The goal of artificial intelligence (AI) is to imitate or outperform tasks that typically require human intelligence.

There's an endless sea of content as it pertains to best practices, how to leverage AI for your business, how it will impact consumers, and the list goes on (way on). The truth is, some AI is too complex and unnecessary for businesses to be worrying about investing in for their brand at this stage, especially given current and short-term demands. But with constant talk of AI and automation in the media, the pressure is on, it's tense, and it's noisy. In an attempt at cutting through that exact noise, insights were gathered from 11 tech leaders that go deeper on where that focus should be (and why). Businesses need to carefully and methodically weigh their options on whether or not AI is right for them and if so, methodically plan their roadmap accordingly to ensure both product and consumer longevity.